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{"id":38544,"date":"2022-05-05T18:21:07","date_gmt":"2022-05-05T12:21:07","guid":{"rendered":"https:\/\/www.enago.com\/academy\/?p=38544"},"modified":"2022-12-26T12:09:51","modified_gmt":"2022-12-26T06:09:51","slug":"8-ways-good-science-communicator-promote-research","status":"publish","type":"post","link":"https:\/\/uat-wordpress.enago.com\/academy\/8-ways-good-science-communicator-promote-research\/","title":{"rendered":"8 Ways to Be a Good Science Communicator and Promote Your Research"},"content":{"rendered":"<p>Have you ever tried your best to explain a complex scientific concept to your non-scientist friend? How important and irrefutable scientific concepts are and how unaware a large group of people is! If anything the COVID-19 pandemic has taught, it is to never underestimate the power and influence science has on all human lives. The need to understand and be understood with regards to scientific findings is now ever growing. Through this article, an attempt has been made to list simple yet essential ways to explain science to all the non-scientists who really are waiting to understand the amazing mysteries of science!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/uat-wordpress.enago.com\/academy\/8-ways-good-science-communicator-promote-research\/#Why_Explain_Science_to_Non-Science_People\" >Why Explain Science to Non-Science People?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/uat-wordpress.enago.com\/academy\/8-ways-good-science-communicator-promote-research\/#Who_Is_a_Science_Communicator_What_is_Their_Role\" >Who Is a Science Communicator? What is Their Role?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/uat-wordpress.enago.com\/academy\/8-ways-good-science-communicator-promote-research\/#Benefits_of_Scientific_Communication\" >Benefits of Scientific Communication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/uat-wordpress.enago.com\/academy\/8-ways-good-science-communicator-promote-research\/#8_Ways_to_Be_a_Good_Science_Communicator\" >8 Ways to Be a Good Science Communicator<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/uat-wordpress.enago.com\/academy\/8-ways-good-science-communicator-promote-research\/#1_Dont_Beat_Around_the_Bush\" >1. Don\u2019t Beat Around the Bush<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/uat-wordpress.enago.com\/academy\/8-ways-good-science-communicator-promote-research\/#2_Give_Examples\" >2. Give Examples<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/uat-wordpress.enago.com\/academy\/8-ways-good-science-communicator-promote-research\/#3_Use_Analogies\" >3. Use Analogies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/uat-wordpress.enago.com\/academy\/8-ways-good-science-communicator-promote-research\/#4_Avoid_Using_Jargons\" >4. Avoid Using Jargons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/uat-wordpress.enago.com\/academy\/8-ways-good-science-communicator-promote-research\/#5_Use_Popular_and_Known_Keywords\" >5. Use Popular and Known Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/uat-wordpress.enago.com\/academy\/8-ways-good-science-communicator-promote-research\/#6_Make_the_Audience_Visualize_the_Concepts\" >6. Make the Audience Visualize the Concepts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/uat-wordpress.enago.com\/academy\/8-ways-good-science-communicator-promote-research\/#7_Use_Diagrams_and_Pictures\" >7. Use Diagrams and Pictures<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/uat-wordpress.enago.com\/academy\/8-ways-good-science-communicator-promote-research\/#8_Use_Social_Media\" >8. Use Social Media<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/uat-wordpress.enago.com\/academy\/8-ways-good-science-communicator-promote-research\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_Explain_Science_to_Non-Science_People\"><\/span>Why Explain Science to Non-Science People?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Today, science is communicated through scientific journals. Honorary scientific journals have a reputation of complex construction of jargons, which only the domain experts manage to understand. However, the purpose of scientific findings, discoveries, and inventions is not limited to scientific researchers. \u00a0Ultimately, a scientist or not, these findings are going to affect human beings in ways direct or indirect.<\/p>\n<p>Understanding science and scientific findings is very important; thus, scientific research papers and findings are not self-explanatory. Furthermore, discussion and conclusion are two aspects of research that are highlighted for better understanding of research objectives and impact on global audience. For these research outcomes to reach non-scientists, researchers need to go an extra mile in explaining science to non-science people.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Who_Is_a_Science_Communicator_What_is_Their_Role\"><\/span>Who Is a Science Communicator? What is Their Role?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A <strong>science communicator<\/strong> is an individual with scientific research knowledge who aims to disseminate scientific knowledge in simplified and easily comprehensible manner. A <strong>science communicator<\/strong> plays an important role in popularizing science. They use their knowledge of science and effective communication skills to bridge the gap between non-scientists and their understanding of scientific findings.<\/p>\n<p>Simplifying science might sound like a humongous task to researchers who are exceptional orators, teaching assistants, writing research papers and thesis, managing multiple experiments, analyzing results, concluding revolutionary outcomes, etc. However, following certain easy ways might help them simplify their scientific study and encourage <strong>science communicators<\/strong> to promote their research work globally.<\/p>\n\n<!-- iframe plugin v.5.2 wordpress.org\/plugins\/iframe\/ -->\n<iframe data-src=\"https:\/\/www.youtube.com\/embed\/GCbhMUjH2io\" width=\"777px\" frameborder=\"0\" scrolling=\"no\" height=\"437px\" class=\"science-communicator-sec lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-load-mode=\"1\"><\/iframe>\n\n<h6>Source: Royal Society of Chemistry<\/h6>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_Scientific_Communication\"><\/span>Benefits of Scientific Communication<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While publishing the research in a reputed journal provides researcher popularity in that particular research domain, it is not the end state of research. Additionally, this research must reach non-scientists to explain its significance and how it impacts sustainability on the whole.<\/p>\n<p>Scientific communication benefits researchers by \u2013<\/p>\n<ol>\n<li><a href=\"https:\/\/www.enago.com\/academy\/how-can-you-create-a-global-impact-with-your-research\/\" target=\"_blank\" rel=\"noopener\">Sharing the research<\/a> with a wider audience<\/li>\n<li>Increasing a researcher\u2019s global presence<\/li>\n<li><a href=\"https:\/\/www.enago.com\/academy\/publication-ethics-giving-credit-credit-due\/\" target=\"_blank\" rel=\"noopener\">Giving credit<\/a> and recognition to researchers for their findings<\/li>\n<li>Enhancing the reputation and <a href=\"https:\/\/www.enago.com\/academy\/how-can-you-create-a-global-impact-with-your-research\/\" target=\"_blank\" rel=\"noopener\">impact of research<\/a><\/li>\n<li>Providing visibility for better funding.<\/li>\n<\/ol>\n<p>Agreed that some research outcomes are difficult and quite irrelevant for non-scientists, but every research starts with a big question and <strong>science communicators<\/strong> aim to answer that question with their set objectives. Moreover, simplifying the research results help answer the question with a relevant response.<\/p>\n<h6><\/h6>\n<h2><span class=\"ez-toc-section\" id=\"8_Ways_to_Be_a_Good_Science_Communicator\"><\/span>8 Ways to Be a Good Science Communicator<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Dont_Beat_Around_the_Bush\"><\/span>1. Don\u2019t Beat Around the Bush<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Science communicators<\/strong> lose their audience when they start to explain everything from the start. Being a researcher drills the habit of always starting from basics. But in most cases all one needs to do is explain the problem and state the solution. Furthermore, if this intrigues the listener\u2019s attention, they will ask questions for more details.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Give_Examples\"><\/span><span style=\"color: #2d2d2d;font-size: 25px;text-transform: inherit\">2. Give Examples<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When a concept is accompanied with an example, it is well understood. Giving examples makes the scientific concept more relatable. For example, it is not practical to view how the heart functions, but you can ask the audience to measure their pulse rate and extrapolate this knowledge to explain blood pressure.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Use_Analogies\"><\/span><span style=\"color: #2d2d2d;font-size: 25px;text-transform: inherit\">3. Use Analogies<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Another interesting concept is to use analogies. These, like giving examples, help the audience connect with the concept and helps them retain the explanation. You could relate a complex molecular biology concept of function of ATP synthase to the turbines of a hydroelectric plants that utilize kinetic energy of water that flows through dams.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Avoid_Using_Jargons\"><\/span><span style=\"color: #2d2d2d;font-size: 25px;text-transform: inherit\">4. Avoid Using Jargons<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Using jargon terminologies distracts the audience from the topic of discussion. This makes the non-scientists clueless and at times frustrated at what is being explained. Furthermore, the listeners lose interest in understanding the concept and never attempt to understand it again. It is crucial to know science is to be understood and not boasted.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Use_Popular_and_Known_Keywords\"><\/span><span style=\"color: #2d2d2d;font-size: 25px;text-transform: inherit\">5. Use Popular and Known Keywords<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Using relevant and popular keywords helps audience relate to the subject matter instantly. Listeners become comfortable with familiar and popular words and understand the concept better. For example, a <strong>science communicator<\/strong> uses global warming, deforestation, biodiversity, loss of glaciers, impact on biodiversity etc. terms to explain environmental issues and sustainability.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Make_the_Audience_Visualize_the_Concepts\"><\/span><span style=\"color: #2d2d2d;font-size: 25px;text-transform: inherit\">6. Make the Audience Visualize the Concepts<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The most interesting and toughest way to explain science is to make your audience visualize the scientific concepts. Teaching aids like infographics, gifs, videos, animations, power point presentations can help the <strong>science communicators<\/strong> to make their explanation session more interactive. Visualization of concepts help listeners retain the message. For example, science textbooks always explained biogeochemical cycles in an infographic format, you still remember it!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Use_Diagrams_and_Pictures\"><\/span><span style=\"color: #2d2d2d;font-size: 25px;text-transform: inherit\">7. Use Diagrams and Pictures<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.enago.com\/academy\/enhancing-research-articles-with-tables-and-figures\/\" target=\"_blank\" rel=\"noopener\">Diagrams and Pictures<\/a> are always better than reading sentences after sentences. This explains complex concepts in a simplified way. Moreover, it benefits the <strong>science communicator<\/strong> to explain the concepts to the point without complicating the flow of the presentation.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Use_Social_Media\"><\/span><span style=\"color: #2d2d2d;font-size: 25px;text-transform: inherit\">8. Use Social Media<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Social media is not just a place for kids but an important platform for policymakers, media, and connecting to other scholars. Usually, researchers shy away from using social media to their advantage because although it is an open platform, it comes along with dissenting thoughts (which are not always favorable to the research outcome). However, one must use SM platform to communicate their research because half the world thrives on social media!<\/p>\n<p>Challenging as it may seem, explaining what you do as a researcher is a privilege. Therefore, early career researchers attend seminars and symposium, to understand how to communicate ones\u2019 research work.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Doing a splendid work in the laboratory, trying to perfect the experiment to <a href=\"https:\/\/www.enago.com\/academy\/top-5-factors-affecting-reproducibility-in-scientific-research\/\" target=\"_blank\" rel=\"noopener\">achieve reproducibility<\/a>, reading tens and hundreds of research papers, and monitoring your own progress\u2014all of this only to let it slide in a paper in heaps of journals? It is time science gets its recognition and not only among the known players but among our equals\u2014the non-scientists!<\/p>\n<p>Have you ever come across a moment where you had to explain your research work to your non-scientist friends? How was your experience? Do write to us or leave a comment below!<\/p>\n<div class=\"gsp_post_data\" data-post_type=\"post\" data-cat=\"promoting-research,using-online-media\" data-modified=\"120\" data-title=\"8 Ways to Be a Good Science Communicator and Promote Your Research\" data-home=\"https:\/\/uat-wordpress.enago.com\/academy\"><\/div><div style=\"display:flex; gap:10px;justify-content:\" class=\"wps-pgfw-pdf-generate-icon__wrapper-frontend\">\n\t\t<a  href=\"https:\/\/uat-wordpress.enago.com\/academy\/wp-json\/wp\/v2\/posts\/38544?action=genpdf&amp;id=38544\" class=\"pgfw-single-pdf-download-button\" ><img data-src=\"https:\/\/uat-wordpress.enago.com\/academy\/wp-content\/plugins\/pdf-generator-for-wp\/admin\/src\/images\/PDF_Tray.svg\" title=\"Generate PDF\" style=\"width:auto; height:45px;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a>\n\t\t<\/div><script type=\"application\/ld+json\">\n\t\t\t\t\t\t\t\t{\n\t\t\t\t\t\t\t\t\"@context\": \"http:\/\/schema.org\",\n\t\t\t\t\t\t\t\t\"@type\": \"CreativeWorkSeries\",\n\t\t\t\t\t\t\t\t\"aggregateRating\": {\n\t\t\t\t\t\t\t\t\"@type\": \"AggregateRating\",\n\t\t\t\t\t\t\t\t\"bestRating\": \"5\",\n\t\t\t\t\t\t\t\t\"ratingCount\": \"2\",\n\t\t\t\t\t\t\t\t\"ratingValue\": \"5\"\n\t\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t\t\"image\": \"https:\/\/uat-wordpress.enago.com\/academy\/wp-content\/uploads\/2022\/05\/science-communicator.jpg\",\n\t\t\t\t\t\t\t\t\"name\": \"8 Ways to Be a Good Science Communicator and Promote Your Research\",\n\t\t\t\t\t\t\t\t\"description\": \"8 Ways to Be a Good Science Communicator and Promote Your Research\"\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t\t<\/script>","protected":false},"excerpt":{"rendered":"<p>Have you ever tried your best to explain a complex scientific concept to your non-scientist&hellip;<\/p>\n","protected":false},"author":8255,"featured_media":38566,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[1456,1534],"tags":[1592,1871,1872],"ppma_author":[1909],"class_list":["post-38544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-promoting-research","category-using-online-media","tag-communication-tips","tag-research","tag-simplify-science"],"better_featured_image":{"id":38566,"alt_text":"science communicator","caption":"","description":"A science communicator is an individual with scientific research knowledge who aims to simplify the scientific language. 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