Hello, welcome to this video. I would like to discuss the keyword strategy. According to one of the most important global publishers of journals, most of the 60% of traffic to the journals comes from Google, Google Scholar, or other search engines. That is the reason why magazines and publishers are focusing on keyword strategies in order to improve the impact of their articles on the internet and improve the indexation of their articles in search engines.

I would like to discuss this point because you, as an author, can and should improve the indexation of your text by managing the keywords. Let’s see some points to consider to manage the keyword in order to improve the indexation of your paper or text.

Identifying and Using Keywords

First, identify the keywords. Depending on the kind of topic, you must identify from one to five or six keywords, and then use these keywords in different parts of your text. There are three most important parts because these are the parts that the search engines use to index the text. First, the title—the title must include one or two keywords. The second part is the abstract; it’s a very important part because search engines use the abstract to show the content of the paper and index it. The abstract may include three or four keywords. Then the headings are other resources that search engines use to index this text. In a secondary term, you can use keywords in graphics, tables, and figures. Depending on the length of the text, the keywords should appear at least once and preferably three or four times in a 200-word document. But be careful using too many keywords, also known as keyword stuffing, which may cause your article not to index well.

Distributing Keywords for Maximum Impact

After the identification and the distribution of the keywords in different parts of the text, the strategy of distribution improves the impact of the keywords by publishing your article in academic social networks. Share the link to your abstract or your publication in different online engines, for example, Academia, Twitter, LinkedIn, on your personal website, or in your institutional profile, also included in other repositories such as mly research gauge and others. First, you must check the policy of the journal if there are some kind of restrictions about sharing your work.

Conclusion

Analyze in your next publication the management of keywords. It’s very important because it will give you many possibilities to increase your online presence and improve the impact of your intellectual production on Act.