Should You Use Twitter to Promote Your Research?
The Power of a Tweet
When the online social networking service called Twitter was launched in March 2006, there was some skepticism about the value of a 140-character message…
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Promoting Research
How Do I Explain My Academic Work to All Audiences?
Academics are constantly asked to explain their research to colleagues, at conferences, in interviews, sometimes even to our grandmothers! Of course, being able to give a highly…
How to Engage Your Audience During Live Presentations
Public speaking is a huge part of academic careers, yet most of us never receive training in this area. Public speaking seems to come naturally to some people. Whether they are…
How to Recognize a Good Academic Conference
Location
Just as in real estate, where the conference is being held can carry more weight than the content being presented:
Too exotic could be tough to get approved—Bora…
The Importance of Public Engagement for Researchers
Disclosing academic efforts to the general public can hugely enrich a researcher's work and increase visibility. Therefore, establishing a public presence is an important goal for…
How Can Academic Conferences Enhance a Researcher’s Career?
Attending academic conferences can enhance a researcher’s career in several ways. A conference is a venue to obtain information, make contacts, and increase your visibility.…
How Academic Publishers Use Video Marketing to Promote Research?
Does your university have a scholarly press for book publishing? If so, make sure they know about the importance of video marketing to create a buzz on their titles. Many…