CBPR: The Role of Community in Research
Research Objectivity
The assumed purity of scientific research is thought to lie in the objectivity of the researcher, observing and recording behaviors and results with all…
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Browsing Tag
Tips for PhD Students & Postdocs
Donor-Funded or Corporate-Funded Research: Is One Better Than the Other?
While budget-strapped researchers may be willing to accept funds from either non-profit donors or corporate sources, critics are increasingly concerned about the price that is paid…
Basic or Applied Research: Should You Chase a Trend?
Consider Your Purpose
Passion for a research topic can get you through some tough spots when you’re struggling with your hypothesis, buried under articles for your literature…
Is There Such a Thing as “Basic” Research Anymore?
What is Basic Research?
In simple words, basic research (also known as pure research or fundamental research) is conducted with the sole objective of contributing to existing…
What Is Transformative Consumer Research (TCR)?
The Transformative Consumer Research (TCR) Movement
Academic researchers, especially in the field of marketing, have been studying consumer behavior for decades. The promise of…
The Merits of Qualitative Research
Beyond How Often and How Many
Human beings have always been difficult to research. Unlike the natural sciences where we can use quantitative methods to capture how often things…
Things PhDs Wish They Had Done in Grad School
Even the longest stays in grad school go by in a flash and most of it seems to be filled with reading, research, and writing. I interviewed a group of recent PhDs and asked them,…
How to Manage Cognitive Bias
A Very Plural Bias
Speaking in terms of a singular cognitive bias is an inaccurate but widely accepted practice. The term is used to describe inherent errors in thinking and…
Scholarly Insights on Academic Branding
“Branding is for Products, Not People!”
Sound familiar? You have reached a point in your academic career where you have a solid body of work, a track record of well-received…
10 Questions You Should Ask in an Academic Interview
The Most Commonly Wasted Opportunity
When the stressful interview comes to its inevitable end, it’s either gone really well and you think it’s in the bag, or you “ummed” and…
Does Basic Research Have a Future?
What Constitutes Basic Research?
Basic research (also described as fundamental or pure research) categorizes any study with the objective of deeper understanding of the…
Overcoming Writer’s Block – Tips and Strategies
Writing can be boring, hard, and stressful by itself. This coupled with deadlines, peer review, grading, etc., can become a truly daunting process.
Writer’s block is not a state…